Member Resources
Visit Penticton promotes and supports collaboration and information sharing among all tourism industry stakeholders, as this helps businesses to grow and our community to prosper. Below you will find access to wealth of information regarding tourism in our region as well as access to key resources, designed to help your tourism business succeed – simply click the links.
Visit Penticton Resources
- 5-Year Destination Marketing Strategy – The strategy includes in-depth research into visitor demographics and past performance.
- Visit Penticton Marketing Plan 2025– Provides an outline of the tactical plan for tourism in Penticton over the coming season.
- Bylaws – A complete copy of the Travel Penticton Society Bylaws registered with BC Registries.
- Optimizing Your Digital Listing – Trying to update or optimize your listing on visitpenticton.com but cannot figure out how? We’ve attached a step by step reference for you showing you how to update copy, social media links images and more.
Small Business Services
If you are a business operator in Penticton there are a number of resources available to assist you
- Starting Here Penticton
- BC Government – Resources for Small Business in BC
- Government of Canada Business App
There are also several platforms offering ideas and information on a variety of topics including: health & safety, recovery and marketing messaging. Below are a few recommendations.
- Destination BC Explore Local Content Toolkit – Find best practices for encouraging BC residents to #ExploreBCLocal.
Human Resources
Start Here Penticton
- Hiring – Post your job here! Find your next employee by creating professional postings and a company profile in minutes. Access a range of resources for recruitment and on-boarding.
Go2HR
Employer Resources – A wealth of information on key issues including: recruitment, retention, management & leadership and training & development.
- Training & Education – Serving it Right, Food Safety, SuperHost.
- Job Board – A free services for posting tourism and hospitality vacancies in BC.
WorkBC Centre
- Wage Subsidy Employment – Can provide funding to eligible employers to subsidize WorkBC clients’ wages. This program offers an incentive for employers to hire, and provides opportunities for eligible WorkBC clients who have been identified as needing work experience. Please contact the WorkBC Office at 833-313-0547 for more info.
Regional & Provincial Resources
Thompson Okanagan Tourism Association (TOTA)
- Travel Trade – Our efforts in this industry are to ensure tour operators and receptive tour operators are knowledgeable about the product we have to offer, and assist in developing export ready businesses for them to incorporate in their itineraries, or booking platforms.
- Sign up for TOTA Alerts – TOTA News Centre Updates, TOTA Event Notices, TOTA Marketing Opportunities, Regional Tourism HR Newsletter.
Destination British Columbia (DBC) & Destination Canada
- Destination BC Learning Centre & Guides – Free, practical resources and tools for tourism operators to learn more about the tourism industry and about how to build their businesses. Offering articles, videos, guides and templates.
- Traveller Segmentation Program– Are your potential clients spontaneous and fun-loving, or into structure and must-see attractions? Do they value luxury and shopping; or nature and authenticity? The answers to these questions can help your business find and keep your best customers – through the Traveller Segmentation Program. Destination BC, Destination Canada and the Canadian Tourism Commission are pleased to announce that the tool is now available, free of charge, to every tourism organization in BC! By unlocking deeper insights into visitor behaviours and preferences, this program enables more meaningful, targeted, and impactful marketing and destination management strategies.
- Destination Canada Tools: Canadian Tourism Data Collective platform for sharing and accessing tourism data, and access to the Brand Canada Library & Playbook.
Tourism Industry Association of BC (TIABC)
- How to Get Involved in the Tourism Industry – Guidelines for Government, Residents, Economic Development Agencies & Tourism Businesses.
- Newsletter – A monthly review of what’s been happening in tourism across the province.
Federal Resources
Additional Resources
BC Hospitality Foundation
The BC Hospitality Foundation (BCHF) is a registered charity that raises funds to support those in the hospitality industry facing financial crisis due to a health condition to themselves or a family member. Each year many hospitality workers across BC face financial challenges because of a health condition and have nowhere else to turn. The BCHF helps them quickly and with discretion. In addition, the BCHF offers a scholarship program to foster the development of the next generation of workers and industry leaders.
Please consider signing up for their newsletter at www.bchospitalityfoundation.com
- BCHF is the only charity of its kind in Canada.
- BCHF is NOT government funded.
- BCHF raise dollars through donations, lotteries, events, and auctions.
- BCHF has disbursed over 1.3 million dollars as on July 7, 2021.
- Over $995,000 to 252 beneficiaries
- $334,500 to 262 scholarship recipients
Regional District of Okanagan Similkameen
- Business Waste & Recycling in the RDOS – designed to bring attention to the issues surrounding business waste and recycling in the RDOS.
- Recycling Toolkits – for businesses, multi-family buildings, festivals and events. These toolkits contain helpful and useful guidance, best practice examples, and free resources for anyone to download and use. Each toolkit contains a how-to guide, signage and colour scheme best practices, signage examples, and many other resources.