Employment Opportunities

Executive Director | Travel Penticton DMMO

Posting Date: May 1, 2025                                                 Reports to; Board of Directors

Closing Date: May 16, 2025                                              Full Time – In Office

Nestled between two lakes in the heart of British Columbia’s South Okanagan Valley, Penticton is a four- season destination known for its abundance of vineyards, outdoor adventures, festivals and friendly hospitality. www.VisitPenticton.com

As Executive Director for Travel Penticton Society, a Destination Marketing/Management Organization (DMMO), you’ll be responsible for overseeing all aspects of the organization’s operations, developing and implementing strategic plans, staff development, and stakeholder relations, all while ensuring the organization’s financial stability and mission success. Reporting to the Board of Directors, the Executive Director plays a vital role in elevating Penticton and Penticton Metropolitan’s profile as a tourism and event destination, particularly within the Meetings, Incentives, Conferences, and Exhibitions (MICE) and sport sectors in a sustainable manner that strengthens the local economy and enriches the quality of life. The ED works closely with stakeholders, partners and the community to fulfill Travel Penticton Society’s mandate.

What you’ll be responsible for:

Detailed descriptive of the key responsibilities and qualifications:

Key Responsibilities

• Lead the development and execution of strategic, tactical marketing plans targeting leisure, group travel, MICE and sport markets, with approval by the Board and Destination BC.
• Seek out grant and funding opportunities, partnerships, and sponsorships
• Set and achieve organizational goals and objectives through destination marketing and development initiatives.
• Oversee the development and execution of the organization’s budget, expenses and cash flows.
• Lead the organization’s staff and ensure a positive, innovative and productive work environment.
• Maintain and grow Travel Penticton’s image and equity as a respected Destination Marketing/Management Organization.
• Demonstrate ability to lead through uncertainty and respond effectively to crises, including public health, economic, and environmental challenges, is essential in today’s evolving tourism landscape.

Marketing and Sales:

• Implement innovative marketing campaigns to promote the destination to various target demographics.
• Be aware of constant change in market conditions and manage effects of external influencers in marketing and destination development initiatives.
• Develop and oversee a robust travel media strategy.
• Research and analyze market trends and competitor activities.
• This role requires regular travel to attend trade shows, conferences, and industry events, representing Travel Penticton and promoting the region as a premier destination.

Operations and Management:

• Oversee the daily operations of the organization, ensuring efficient and effective processes.
• Manage the organization’s finances and expense activities.
• Foster a workplace culture that encourages innovation, accountability and collaboration
• Provide regular updates and reports to the Board and stakeholders, attend Board meetings (maintain a reporting system for Travel Penticton’s performance, grant acquisition, marketing, ROI, stakeholder engagement)

Stakeholder & Community Engagement:

• Act as a key liaison between Travel Penticton and its stakeholders including members, tourism operators, government agencies and indigenous communities.
• Champion advocacy efforts on behalf of the tourism industry and work with local businesses and community organizations to develop programs and initiatives enhance visitor experiences, develop programs.
• Develop and implement programs that attract visitors and enhance Penticton’s image.
• Advocate for the interests of Penticton’s tourism industry.
• Represent Travel Penticton at relevant forums, events, and stakeholder meetings.

Required Knowledge, Skills & Abilities:

• Post-secondary education in Tourism Management, Marketing, Strategic Planning, Business Admin or comparable experience.
• Experience working together with a Board of Directors consisting of tourism industry stakeholders.
• Extensive experience in tourism, hospitality, sales, marketing, including digital marketing strategies, and analytics, or public relations is essential.
• Strategic and creative thinker with the ability to interpret data and market intelligence to guide decisions
• A thorough understanding of destination marketing principles, tourism trends, and the local and provincial tourism industry.
• Comprehensive knowledge of the MRDT, Destination BC with understanding of Municipal and Provincial relations within the tourism industry in BC.
• Strong leadership, communication, and interpersonal skills with a collaborative and inclusive management style.
• Extensive knowledge and expertise in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
• Demonstrated ability to work independently and as part of a team, strong organizational and team- leading skills, and the ability to manage multiple tasks and deadlines.
• Experience with digital content strategy, CRM platforms and CMS an asset.
• Innovative thinking and problem-solving talents.
• Strong interpersonal and communication skills to establish and maintain positive working relationships with all staff, members and external partners.
• Comprehensive knowledge of the South Okanagan region, Penticton and area.
• Proficiency with MS Office and Adobe Creative Suite software an asset.
• Valid BC Driver’s license.

Compensation Package: 

• Comprehensive benefits package
• Paid time off pursuant to BC Labour Standards
• Salary: $80,000 – $100,000 per year based on experience
• Position is Full-Time, Permanent, in office.
• Monday – Friday with requirement of extended hours or some weekend work depending on the situation.
• Remote is not available.
• You must be legally entitled to work in Canada.

How to Apply:

• Provide a comprehensive resume.
• Cover letter demonstrating how you meet or exceed the qualifications.
• Only those applicants approved by the selection committee will be contacted.
• Phone enquiries or applications outside the prescribed email will not be received.
• Email: employment@visitpenticton.com
• Qualified candidates’ applications will be received until May 16, 2025
• For a more detailed description, please go to https://travelpenticton.com/employment- opportunities/
• Position start: August 2025

Travel Penticton Society is committed to fostering a diverse, inclusive and respectful workplace. We welcome applications from all qualified individuals regardless of gender, race, ethnicity, age sexual orientation, religion, ability or background.

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Visitor Services Volunteer

Overview

You love Penticton – that’s why you call it home! Are you the one planning out itineraries when your friends and family come to visit? Providing them with dinner recommendations, adventures to go on, and wineries or breweries to visit? Travel Penticton is looking for a dynamic team player that wants to volunteer their time supporting and connecting with our community, by helping visitors plan their vacation and learning about our local tourism businesses. You know the best spots to eat, shop, and play! The secret gems of Penticton are there to be discovered and you’re happy to share your little piece of Okanagan paradise secrets.

We offer training, staff discounts, uniform, free parking, and a fun and safe work environment.

Volunteer Job Description

The Visitor Services Volunteer is responsible for welcoming tourists in the Visitor Centre under the direction of the Visitor Centre Supervisor. This includes ensuring that the Visitor Centre is represented to the public in a pleasing, organized and professional manner.

This position is seasonal with an expected time commitment of 1 day per week for 4 hours, but flexible based on time available to commit. Working schedule may vary according to Visitor Centre requirements influenced by, but not limited to, staffing levels, local events, and seasonality. Flexibility on hours required, including weekend work.

This position reports to the Visitor Services Supervisor, Travel Penticton.

Full Volunteer Description: Visitor Services Volunteer

Roles & Responsibilities

• Assist with accommodations, tours and general inquires in response to visitor requests
• Provide visitors with creative recommendations and activity options to encourage them to stay longer or return
• Provide clear and concise directions
• Always be up to date on new things to do and see in and around the city
• Keep brochure racks and storage organized and well filled
• Facilitate sales transactions for merchandise sold in the Visitor Centre
• Gather and record statistical information related to each visitor

To Apply

Please send an email to and include your availability, why you want to volunteer in Visitor Services, and your favorite thing to do in Penticton (no telephone calls or walk-ins will be accepted). Please note that only those invited for an interview will be notified.