Subsidized Co-op Advertising Program
Supporting Penticton Business
Travel Penticton is dedicated to supporting our Penticton business community, and offering subsidized co-op advertising opportunities to assist our members in extending their marketing dollars and reach.
Castanet 2026
A Digital Advertising Opportunity for Your Business!
Ready to amplify your business in a BIG way? Use Castanet’s extensive reach to promote your business to over 600,000 weekly readers that are visiting Castanet’s editions for local news and issues that matter in our community. With more than 9 million page views every week, your brand has the opportunity to stand out where attention is already high.
What’s Included:
✔ Professionally designed digital ads (all design costs included!)
✔ One full month of exposure driving traffic directly to YOUR website
✔ Placement across Castanet’s homepage, news sections, and mobile app
✔ Seamless, high-impact creative built to maximize engagement and brand awareness
✔ Minimum 400,000 guaranteed impressions
Select your placements, between Option 1 for $450 (set locations) or Option 2 for $500 (a la carte).
Spots are limited, and member businesses can participate just once per year. Don’t miss your opportunity to secure premium exposure at an exceptional value.
All ads must have the Visit Penticton logo and location information to create a shared sense of place and destination appeal.
Learn more about this opportunity here.
Contact:
Paige Schulz
Marketing & Member Services Manager – Visit Penticton
paige.schulz@visitpenticton.com
Jasmine Aantjes
General Manager – Castanet Penticton
jasmine@castanet.net
Vista Radio 2026 – BC Food & Wine Radio
Ready to share your story on a provincial stage? Travel Penticton is partnering with Vista Radio for special recordings of BC Food & Wine Radio with Anthony Gismondi.
With a weekly audience reach of 220,000+ listeners, BC Food & Wine Radio airs in 20 BC cities and lives on-demand as a podcast on Spotify, Apple Podcasts, SoundCloud, iHeartRadio and other major platforms, extending your exposure well beyond the air date.
What’s Included:
✔ The opportunity to connect in person with Anthony Gismondi
✔ Professional radio recording and podcast distribution
✔ Exposure across BC through radio and digital platforms
✔ Alignment with one of Canada’s most respected wine critics and storytellers
✔ Travel Penticton subsidy to significantly reduce your cost
Two shows will be recorded on May 4 at the Penticton Visitor Centre & Gift Shop, with space for up to 8 participating members. The investment is just $400 per business, with Travel Penticton subsidizing the remaining cost.
Spots are limited! If this opportunity aligns with your brand, we encourage you to reach out and let us know you’re interested. Please contact paige.schulz@visitpenticton.com for more information and to express your interest in participating in these shows.
Please note: expressing interest does not guarantee placement. Participating businesses will be selected based on best fit for the show and overall story alignment.
Learn more about this opportunity here.
For additional program details or other marketing opportunities, please contact:
Paige Schulz, Marketing & Member Services Manager, Visit Penticton