Employment Opportunities

Travel Penticton DMMO Executive Director

Posting Date: April 22, 2025  |  Closing Date: May 16, 2025

Reports to: Board of Directors  |  Full Time – In Office

Overview

Penticton is situated in the hub of the South Okanagan Valley in Super, Natural British Columbia, Canada. Situated between two sparkling lakes, the city is surrounded by an abundance of vineyards, recreational opportunities, scenic vistas and a great year-round climate. visitpenticton.com

As Executive Director for Travel Penticton Society Destination Marketing/Management Organization (DMMO), in conjunction with the Travel Penticton Board, you’ll lead the organization, developing and implementing strategic plans to externally promote the destination, manage operations, oversee staff, and build relationships with member stakeholders, all while ensuring the organization’s financial stability and mission success.

What you’ll be responsible for:
Detailed descriptive of the key responsibilities and qualifications: (include but not limited to)

Strategic Planning and Leadership:
• Develop and implement strategic tactical marketing plans to attract tourists, visitors, groups, conventions, and related activities for approval by the Board and Destination BC.
• Set and achieve organizational goals and objectives through destination marketing and development initiatives.
• Ensure marketing project lifecycles are realistic and completed in the prescribed timeline.
• Collaborate with contracted and industry partners such as the City of Penticton, Destination BC, BC Ministry of Finance.
• Maintain thorough knowledge of the Municipal Regional District Tax (MRDT).
• Oversee the development and execution of the organization’s budget, expenses and cash flows.
• Lead the organization’s team and ensure a positive, innovative and productive work environment.
• Maintain and grow Travel Penticton’s image and equity as a respected Destination Marketing/Management Organization.
• Serve as the primary spokesperson for the organization concerning DMMO initiatives, reporting to City and provincial agencies.
• Understand key target market segments, opportunities and analytics, KPI’s.
• Attending key tourism industry events to best represent Penticton and gather relevant information key to improving the DMMO.
• Collaboration with Travel Penticton governance Board and committees.
• Ability to problem solve ‘on the spot’ with effective solutions.

Marketing and Sales:
• Implement innovative marketing campaigns to promote the destination to various target demographics.
• Be aware of constant change in market conditions and manage effects of external influencers in marketing and destination development initiatives.
• Ensure Travel Penticton is an industry leader in responsible and accessible tourism promotion.
• Oversee ‘Meet In Penticton’ coordinator activities (MICE) including domestic, international, leisure and meetings procurement.
• Develop and maintain relationships with key stakeholders, including member businesses.
• Develop and oversee a robust travel media strategy.
• Research and analyze market trends and competitor activities.
Operations and Management:
• Oversee the daily operations of the organization, ensuring efficient and effective processes.
• Manage the organization’s finances and expense activities.
• Confident with reading and interpreting monthly financial statements.
• Strong reporting capacity, through both written and oral presentations.
• Ensure compliance with all relevant regulations and standards.
• Maintain a positive work environment fostering creativity and independent thinking and problem solving.
• Supervise and evaluate staff performance.
• Develop and implement policies and procedures to improve the work environment, employee satisfaction.
• Liaise with City of Penticton departments as necessary.

Community Engagement:
• Work with local businesses and community organizations to improve the visitor experience and develop collaborative initiatives.
• Develop and implement programs that attract visitors and enhance Penticton’s image.
• Advocate for the interests of Penticton’s tourism industry.

What you offer us:
• Post-secondary education in Tourism Management, Marketing, Strategic Planning, Business Admin or comparable experience.
• Experienced working together with a Board of Directors consisting of tourism industry stakeholders.
• Extensive experience in tourism, hospitality, sales, marketing, or public relations is essential.
• Critical, creative and strategic thinker with flexibility and confidence in the Travel Penticton team to meet goals and deadlines.
• A thorough understanding of destination marketing principles, tourism trends, and the local and provincial tourism industry.
• Comprehensive knowledge of the MRDT, Destination BC with understanding of Municipal and Provincial relations within the tourism industry in BC.
• Strong leadership, communication and interpersonal skills.
• Demonstrated ability to work independently and as part of a team, strong organizational and team-leading skills, and the ability to manage multiple tasks and deadlines.
• Innovative thinking and problem-solving talents.
• Comprehensive knowledge of the South Okanagan region, Penticton and area.
• Proficiency with MS Office and Adobe Creative Suite software an asset.
• Valid BC Driver’s license.

Benefits:
• Entitlement to a Benefits Package after a three-month probation period.
• Dental care
• Vision care
• Extended health care
• Life insurance
• Paid time off pursuant to BC Labour Standards

What we offer:
• Salary: $80,000 – $90,000 per year based on experience
• Position is Full-Time, Permanent, in office only. Monday – Friday with requirement of extended hours or some weekend work depending on the situation.
• Remote or home-based is not available.
• You must be legally entitled to work in Canada.

How to Apply:
• Provide a comprehensive resume.
• Cover letter demonstrating how you meet or exceed the qualifications.
• Only those applicants approved by the selection committee will be contacted.
• Phone enquiries or applications outside the prescribed email will not be received.
• Email: employment@visitpenticton.com
• Qualified candidates’ applications will be received until May 16, 2025
• Position start: August 15, 2025

Travel Penticton Society is committed to the development of a diverse workforce. All qualified applicants will receive consideration without regard to sex, gender identity, gender expression, sexual orientation, race, ethnic origin, colour, religion, nationality, disability, age or other characteristics protected by applicable law.

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Visitor Services Volunteer

Overview

You love Penticton – that’s why you call it home! Are you the one planning out itineraries when your friends and family come to visit? Providing them with dinner recommendations, adventures to go on, and wineries or breweries to visit? Travel Penticton is looking for a dynamic team player that wants to volunteer their time supporting and connecting with our community, by helping visitors plan their vacation and learning about our local tourism businesses. You know the best spots to eat, shop, and play! The secret gems of Penticton are there to be discovered and you’re happy to share your little piece of Okanagan paradise secrets.

We offer training, staff discounts, uniform, free parking, and a fun and safe work environment.

Volunteer Job Description

The Visitor Services Volunteer is responsible for welcoming tourists in the Visitor Centre under the direction of the Visitor Centre Supervisor. This includes ensuring that the Visitor Centre is represented to the public in a pleasing, organized and professional manner.

This position is seasonal with an expected time commitment of 1 day per week for 4 hours, but flexible based on time available to commit. Working schedule may vary according to Visitor Centre requirements influenced by, but not limited to, staffing levels, local events, and seasonality. Flexibility on hours required, including weekend work.

This position reports to the Visitor Services Supervisor, Travel Penticton.

Full Volunteer Description: Visitor Services Volunteer

Roles & Responsibilities

• Assist with accommodations, tours and general inquires in response to visitor requests
• Provide visitors with creative recommendations and activity options to encourage them to stay longer or return
• Provide clear and concise directions
• Always be up to date on new things to do and see in and around the city
• Keep brochure racks and storage organized and well filled
• Facilitate sales transactions for merchandise sold in the Visitor Centre
• Gather and record statistical information related to each visitor

To Apply

Please send an email to and include your availability, why you want to volunteer in Visitor Services, and your favorite thing to do in Penticton (no telephone calls or walk-ins will be accepted). Please note that only those invited for an interview will be notified.